GOHIGHLEVEL • WEBSITES • FUNNELS • WORKFLOW AUTOMATION

WEB & AUTOMATION
SPECIALIST.

Automate Your Business. Generate More Leads. Save Hours

I help small businesses generate more leads using modern websites, CRM systems, and workflow automation powered by GoHighLevel.

DEF Creatives Logo

DON ERIC
FLORENTIN.

founded DEF Creatives with a simple belief: technology should simplify business, not complicate it. Specializing in modern websites, lead generation funnels, CRM systems, and workflow automation, he helps businesses build digital solutions that improve efficiency and create better customer experiences.

Outside of client work, Eric enjoys exploring emerging technologies, building personal software projects, producing music, photography, HAM Radio, and hands-on DIY creations. This blend of technical expertise and creative curiosity shapes the philosophy behind DEF Creatives. Building the future of digital expression.

SELECTED
WORKS.

Lead Generation Funnel and CRM Project Screenshot

LEAD GENERATION FUNNEL CRM

Lead Generation Funnel & CRM Foundation

ABC Solar Solutions, a growing residential solar installation company, needed a modern lead generation system to support its expanding sales team.

REACT TYPESCRIPT TAILWIND

Pantry Chef

A smart recipe generator and pantry management application. Helps users discover and cook delicious meals using ingredients they already have at home.

Pantry Chef App UI
Timmy's Cafe Preview

NEXT.JS TAILWIND STRIPE

Timmy's Cafe

Artisan coffee, freshly baked pastries, and a cozy atmosphere. Order ahead and skip the line.

NEXT.JS TYPESCRIPT PRISMA

Ham Radio Contact Logger

A full-stack web app for logging amateur radio contacts (QSOs). Built with Next.js 14, TypeScript, Tailwind CSS, Prisma, and SQLite.

Ham Radio Contact Logger Application Screenshot
CrossQuest App Interface

AI-ASSISTED API NETLIFY

CrossQuest

CrossQuest is a modern Bible trivia game designed to make learning Scripture engaging, competitive, and rewarding. Built using ChatGPT and Claude for AI-assisted development, deployed on Netlify, and powered with API integrations, the project combines faith-based gameplay, progression systems, and a clean mobile-first UI to create an interactive and meaningful Bible learning experience.

LANDING PAGE   DIGITAL PRODUCT

The Poodle Bestie

The Poodle Bestie is a comprehensive, 15-chapter digital handbook that bridges the gap between clinical canine psychology and relatable, real-world dog parenting.

The Poodle Bestie project screenshot

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DEF Creatives